Daily Archives: October 31, 2006

Blogs are interactive media. TV is the polar opposite: a passive medium. Even traditional websites are passive media. Here’s the difference. Passive media are one-way conversations. There’s a creator and a consumer. The creator creates, the consumer consumes what has been created. If you’re having trouble following this, substitute either the word “reads”  or “watches” for the word “consumes” in …
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