Posts on ‘October 31st, 2006’

Blogs are interactive media. TV is the polar opposite: a passive medium. Even traditional websites are passive media. Here’s the difference. Passive media are one-way conversations. There’s a creator and a consumer. The creator creates, the consumer consumes what has been created. If you’re having trouble following this, substitute either the word “reads”  or “watches” for the word “consumes” in …